National Petroleum Construction Company /NPCC/ launches new brand identity

Published Date : 05, Nov 2014

National Petroleum Construction Company (NPCC), launched its new corporate brand identity at Etihad Ballroom in Emirates Palace on the 4th of November. The identity was launched by the Hussain Al Nowais, Chairman of NPCC and the event was attended by a large elite crowd from the National & International Oil Companies, Engineering & Contracting Industry, Suppliers, Service companies and Financial Institutions.

"NPCC was set up soon after the formation of the UAE from the vision of the late Father of the Nation, Sheikh Zayed bin Nahyan, to serve oil and gas industry of UAE. His vision was that the UAE companies should develop local know-how and contribute to country’s economic growth." "NPCC is a living example of success under the leadership of President His Highness Sheikh Khalifa bin Zayed bin Nahyan. Today NPCC is part of Senaat, and apart from contributing to the oil and gas sector, is also contributing to industrial success of Abu Dhabi, in-line with the Abu Dhabi Economic Vision 2030. Sennat is focusing on growing non-oil GDP of Abu Dhabi," he added.

While addressing the guests, NPCC's CEO Mr. Aqeel Madhi reiterated that the company stood up to the challenges and played a major role in serving the oil and gas sector in its growth journey over the past four decades.

NPCC has been going through a continuous development and evolution from its humble beginnings to an envied full-fledged EPC company, increasing its next year’s revenue to 6 billion AED.

Mr Madhi further reiterated that building on its current successes the company has already started tapping into new opportunities by offering its services to new clients in various parts of the world.

He highlighted that the new NPCC identity captures both the legacy and future direction. The company has undergone a significant transformation since its inception in 1973 and new identity is a representation of what NPCC is today and aspires to be in future. It is what NPCC stands for and it acknowledges our capability and diversity of our offerings.

''In keeping things simple we have not changed the company name, rather we have focused on capturing the company’s evolution through the new identity (logo). Our new identity represents our desire to improve and perform, whilst recognizing that we started as a small player and now offer turnkey EPC solutions to our clients,'' he said.